Tablet size wars, a force of habit?
I have read a lot about different tablet form factors since the iPad was first announced. Yes, Apple got the iPad almost certainly spot on. The iPad 2 that has been just as, if not more, successfull.
Samsung, as well as HTC, Motorola and almost every other tablet manufacturer has tried to release a variety of tablet sizes to help match Apples incredible output and sales. Hoping that demand catches up with devices on offer, rather than trying to fullfill demand. A dangerous game to play in what I would class as a, admittedly large, niche market.
Habit
Unfortunately, it seems that, especially in Samsung's case, releasing a number of different sizes has become a habit of what might be seen as their core business. The humble TV.
For decades now, television manufacturers have released any number of sets with almost identical features (if not identical), just in different sizes. Walk into any electrical or department store and you now see walls of the things. Gone are the CRT offerings, but now you have plasma, LCD and LED. 22, 32, 36, 42, 46, 47, 48, 50, 51, 55, 58, 59, 60 inch and beyond in terms of diagonal screen size. This is one crowded market space.
Just take a look at Samsung's current D range sets which come in 4, 5, 6, 7 & 8 series configurations, each a slight step above each other, then the different types of technology powering within each series. The range is further widened with the multitude of screen sizes available. On their website, you have the choice of 148 televisions. 148. An insane number of devices to have on offer.
If this is your common approach to selling your devices, it is probably a natural step to take into new spaces. Their mobile and tablet offerings don't offer as many choices, but compared to Apple's solitary device, it looks like a lot.
Apple were not always the experts at just giving users one choice, take the iBook (5 different colour options) as an example. Or the iPod Mini (5 colour options) or iPod Nano (4th and 5th generations had 9 colour options). Admittedly, colour options are less serious than different screen resolutions, but then their iMac and MacBook ranges also give a multitude of options... the difference? Configurability. Whether that's space, screen size, RAM or the type of input devices, Apple makes their devices either personal or configurable. One thing their iPad competitiors do is give too much choice.
BeUnequaled Magazine